Casinos and Gaming centers are now looking for new ways to reach and engage players through their smartphone. However, as fast as the technology grows, it is very hard to keep up with the new trends in mobile technology, which is developing at an incredible rate. The gaming industry is keenly aware of this and has been quickly focused on finding new technologies to modify their marketing strategies and their casino environment. Some of the casino and gaming operators, service providers, brands, and marketers have already started to leverage a mobile app for their marketing. Do your casino or gaming center need a mobile app?
At this competitive gaming environment, it is more necessary than ever to engage your players across the channels they use every day. But how? A mobile casino app is an effective way to package your whole casino up in your customers pocket. It is the best way to showcase your casino venue, marketing your venue, promote service and to attract customers to visit your casino or gaming center to hit the jackpot. Hence a mobile app is an essential marketing and communication medium to put your casino on the map. But how do you drive repeat player visits and boost offer redemption with a mobile app? Here we will discuss how you can use a mobile app for your casino or gaming center marketing.
Loyalty is important for casino brands to remain competitive. A mobile app is an ideal tool for customer loyalty programmes, and to encourage gamers to keep coming back to test their luck. You can send your targeted periodic offers to the players of various tiers with a mobile app. Early, these offers are communicated via direct mail now it's easy for you to reach your customers via mobile app push notifications. You can also inform customers about your upcoming events, like slot tournaments, periods when player club points are multiplied or for grand prize giveaways.
The choice of location is an important and the best strategy for targeting customers. Geo-targeted promotion is a new way of contextual marketing to customers within a certain external boundary. Delivering contextually targeted messages through text message or push notification to promote rewards for loyal customers will maximize the loyalty. With a beacon-enabled mobile app, you can send information to your customer's device when they are in close proximity to the beacon.
The proximity marketing with beacon technology can be used in a variety of ways to enhance your casino’s communication with your patrons. For example, you can send greetings, promotions, ads, images, videos, and links for instance to your customers who are having a beacon-enabled the mobile app. You can also give instant wayfinding and digital signage content to navigate them in your casino floor and to find any specific section.
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Alternatively, you can also use your beacon-enabled casino mobile app to message players in the vicinity of your property with special offers or one-time promotions. You can also give useful information related to your casino services like hotels, taxis, restaurants, theatre bookings, and retail store promotions. Online reservations for casino tables, gaming competitions, hotel and restaurant bookings are also possible and can be included in your casino mobile app functionality.
By geo-targeting, you can easily track your players — and trigger alerts to hosts and other personnel when certain players get into your property. For example, if you want to engage your mid-tier players in person, you can send personalized messages to your players when they arrive or come near to your casino. This way you can give a personalized customer service - which may give you an edge when retaining players.
So what do you think? Are you ready to make a make app for your casino? If you have been looking for a Creative Strategies to Increase your casino mobile app marketing, we might be your answer. Reach out to us and let’s see if we are a good fit.
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