Print ads are no longer going to be hit in 2017. It's time for retailers to communicate in a different way. Print ads won't be flashy or new in town. Thereby making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message. The ability to change content on the fly, schedule and arrange advertising and messages based upon the time of day or by client facial recognition, savvy organizations are starting to make the switch from print ads to digital signage.
And for good reason, HD digital signage provides brilliant bright colors and rich, deep blacks of LCD and LED technology and combines the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, custom communication. Where once we had fixed billboards with custom built extensions coming off of the tops or sides, we now have digital billboards with geo-fencing, LED pixel pitch technology and the ability to change content and schedule content on the fly. And at a fraction of the cost of traditional, printed billboards. Digital signage does one thing very well, and that is it engages your audience. And ultimately, in advertising and marketing, a solid branding message is what everyone is after. Planning, executing and measuring engagement is more powerful and much easier on an interactive display as opposed to a traditional print ad.
So the reasons retailers should switch from print to digital?
The cost of digital signage is a bit different from print costs. With digital signage, you have a higher cost up front, but a better ROI in the long run. Really the only costs with digital signage is the one-off installation costs, some minor support and maintenance costs, and the cost for having an in-house designer who can push and schedule content, which you probably already have if you are designing print ads. The other benefit to digital signage costs is getting rid of the recurring printing fees you see in normal print ad production. From magazines to newsletters to posters and murals. The cost of printing these ads, installing them or distributing them, removing them and redoing it all over again can be daunting from a print perspective. Digital signage removes these recurring costs as it is now basically free to put any image, advertisement or interactive display up once you get over the initial installation cost. Not only that but you have much more control over your content then you did with print. See a typo? No biggie, just make the change and push the refreshed content back out. Bam, instant cost savings with real-time updates, does it get any better? Oh yes, yes it does.
Truly Engaging Content
Look around you, everyone is already using digital displays of some sort, whether it's their TVs, computers or smart phones, people are touching and engaging with digital screens every day. Interactive, engaging content is also hugely popular in retail locations where brands can literally interact with their consumers. Want to try on a new pair of clothes but don't want to step into a changing facility? No problem, have the display take a picture of you (via it's built in camera or one that has been mounted under or over the screen) and voila, you are now wearing the outfit you wanted to try on, virtually, onscreen. The opportunities in this are almost endless. Make it fully utilized and grab potential customers. Techware Solution is so competitive enough in this field and is proud to be the Software Partner for Indian Railways. So are you planning to go digital?
Engineering a user interface appropriately maximized the experience of a brand's customers. We ensure the facilitation of optimum typography and graphic design technicalities along with implementing usable features.